CASE STUDY

Krispy Kreme

Brand Recruitment Campaign

Krispy Kreme needed to reach two audiences at once: the customers lining up for doughnuts and the people they wanted to hire. We built a brand strategy that spoke to both, then brought it to life across recruitment, promotion, internal training and social. Over four years that partnership grew into an always-on content system Krispy Kreme uses to attract talent and keep its brand front and center.

Dawn Connell | Krispy Kreme Testimonial

Hear directly from Krispy Kreme about the results and experience of working with our team.

Recruitment | Corporate Support Center

Stories from multiple roles showing how each person can grow with the company.

Promotion | The Art of Making Doughnuts

A campaign showcasing the unique process behind every Krispy Kreme doughnut.

Social Media

5 to 10+ social cuts per project, sized for every channel.

Deliverables

Recruitment brand strategy and messaging
Recruitment campaign: Corporate Support Center
Promotional campaign: The Art of Making Doughnuts

Internal training content
5 to 10+ social cuts per project for every channel
Client testimonial